Our Strategy

The big aha: this is a generation doing the work. The work on themselves, the work with their partners. They are doing it because feeling worthy feels wonderful. Because they love love and seek its significance in their one wild-and-precious life. They’re making it romantic to make a commitment well before the commitment. They are doing this because they know better. Because they have been exposed to more cross-cultural traditions than any generation before them. They are comfortable picking and choosing which traditions to honor, because they have been busy building confidence in their own convictions. Their high standards have raised the bar for themselves and their partners, and that is what is changing the commitment journey.

Next
Next

Kay Jewelers