An art director and designer with an architectural eye.
I specialize in building bold visual worlds across brand and experiential design, with a love for turning ideas into memorable experiences.
Hello!
Hi, I'm Sehr (SAA-HAAR), a multidisciplinary designer, art director, and artist based in the United States.
I graduated from the Rhode Island School of Design (RISD) with degrees in Fine Arts and Architecture, and for the past 10+ years I've partnered with global brands, startups, and independent organizations to create thoughtful, story-driven design.
The one skill that has defined my career isn't a software or discipline, it's conceptual thinking.
Give me a problem, and I'll find a creative, strategic solution. Whether I'm building a brand, designing a campaign, or shaping an experience, I love turning complex ideas into work that feels simple, meaningful, and memorable.
My background in architecture gives me a systems mindset, while my curiosity keeps me exploring new tools, including AI, to push ideas further and work smarter.
At the end of the day, I just love solving problems through design.
Outside of design, you’ll usually find me in my art studio in Boston’s North End, painting and creating experiential work. I’ve been lucky enough to build a parallel practice as an artist and have shown my work in galleries along the way.
When I’m not making something, I’m usually exploring a new city, discovering a café, or wandering around the North End with my husband and our dog.